Build vs buy for marketing teams

Marketing runs on a long list of paid tools, and AI makes most of them tempting to rebuild. Start with the ones you use every day and fight with every week.

Take the quiz

Guides for marketing teams

Each one gives the typical answer, the open-source and paid options, the traps, and a build brief you can paste into an AI coding agent.

Workflow automation

A form comes in, a deal closes, an alert fires, and the follow-up in your other apps happens without anyone retyping it.

Open →

Project and issue tracking

Where the team's tasks and requests live, who owns each one, and what's stuck.

Open →

Brand and digital asset management

One place for the current logo, photos and templates, so people stop pulling old files out of the shared drive.

Open →

Other jobs the quiz covers

You get a full verdict for these too. We haven't published a guide for them yet, so the result tells you how to find the strongest existing options instead.

  • An AI agent or assistant
  • Docs, a wiki or a knowledge base
  • A database, tracker or spreadsheet app
  • Forms, intake or surveys
  • Reporting dashboards
  • A small internal tool or calculator
  • A CRM or pipeline
  • A website, landing pages or CMS
  • Email or lifecycle marketing
  • Social media scheduling
  • Design and graphics tools
  • Website or product analytics

free claude skill

Run this check inside Claude

A free Claude skill that asks the same ten questions, plots your answer on the same map, looks up real open-source and paid options for your job, and writes a decision brief you can forward. It can also sort your team's whole stack.

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